For many clients and business owners looking for ways to get traffic, they quite frankly don’t understand the rules of the “Google Game”. And that’s because there’s no rule book. A great way to find out what the rules are is to look at the actual patent that Google has filed. (Filing date: Dec 31, 2003)

The patent, entitled Information retrieval based on historical data is an interesting document, and well worth a read if you are interested in how Google determines ranking, and the many factors involved.

This document which was submitted in December of 2003, and is as close to the actual rule book for how Google determines page rankings as you can find. If you want to know the rules of how Google is determining who gets number one page rank, have a read. Here are some interesting points from the patent. We have added our own interpretation for a few of the more relevant items:

A method for scoring a document, comprising:

6. determining an amount by which the content of the document changes over time
READ: Google likes Fresh Content

8. scoring the document based, at least in part, on the frequency at which and the amount by which the content of the document changes over time.
READ: Google likes Continual Fresh Content

24. the appearance of one or more links relates to at least one of a date that a new link to the document appears, a rate at which the one or more links appear over time, and a number of the one or more links that appear during a time period, and the disappearance of one or more links relates to at least one of a date that an existing link to the document disappears, a rate at which the one or more links disappear over time, and a number of the one or more links that disappear during a time period.
READ: if you are Buying Links in an effort to gain inclusing into the Google index, and get links from sites with high PR value, when you stop paying for the links, Google can potentially be tracking this information.

40. the domain-related information is related to at least one of an expiration date of the domain, a domain name server record associated with the domain, and a name server associated with the domain.
READ: IF you buy your domain names for 1 year in an effort to test the market, Google might view your domain with less authority than a business that has invested for a domain for 10 years.

Read this patent. We believe reading this document will help you on your path to understand exactly how Google does what it does.

SEO Game Plan Tips and Tricks

Choosing a proper host should be the first step in your SEO GAME PLAN. Website owners are becoming more SEO savvy and more and more website owners are seeking SEO-friendly hosting. As a result, many providers sell hosting plans with multiple Class Cs, but they share IPs with multiple customers. Website owners need to watch out for this it can be dangerous for a website owner.  If a hosting fee for a Class C IP address seems too good to be true you may be getting what you pay for. For instances, if you get an IP from a Bulk hosting provider you maybe on an IP with 1,000’s of other website owners some could be “shady” and you run the risk of having the entire IP banned, instantly losing your search credibility.

It is best to go with a web hosting provider like SEO GAME PLAN which assigns each website account holder its own different Class C IP Address. Website owners who have multiple websites will benefit from SEO GAME PLAN Hosting because they can link each site to each other and receive credit from interlinking between the sites because they are on different Class C addresses.

SEO GAME PLAN observed that although only small percent of websites are on dedicated IPs, well over 80 (+) percent of the top-10 results in the search engines are sites having dedicated IP numbers. SEO GAME PLAN confirmed this by running a test that included moving a site from a shared IP to a dedicated IP and noticed “measurable ranking increases.”

About SEO GAME PLAN: SEO GAME PLAN is a Search Engine Optimization, Search Engine Marketing and SEO Hosting Company— We are premier provider of Class C hosting and leader in SEO, SEM and hosting services. SEO GAME PLAN’s portfolio includes nearly 12 years of Internet development and marketing experience.

What is a XML Sitemap?
Unlike traditional SiteMaps which act more as a human friendly contents page, an XML SiteMap uses an XML schema to provide a Sitemap protocol as defined by SiteMaps.Org.  In short a  XML Sitemap allows webmasters to submit a master list of all their site’s pages to Google, Yahoo, MSN and Ask.com for indexing. Information about the website is stored in an XML file along with other relevant information as specified by the webmaster. It is best practice to have your XML sitemap include, last modified date, update frequency, and priority. The purpose of this Sitemap is to have the most recent version of your URL’s indexed in Google and others and at all times.

Do you need to have a XML Sitemap?
XML sitemaps can generally help any site needing to be indexed; however, small static sites may not see the need for this. For example, if you have a small 5 to 10 page website that seldom sees any of its pages updated and your entire site is already in Google’s index, the XML Sitemap is not necessarily going to help much. It is best used when trying to keep the latest versions of your pages current in Google and the major search engines. Large sites with 1,000’s of URL’s will also benefit, especially if all of their pages are not appearing in the index. Google XML Sitemaps will benefit you if you have either a dynamic or large site.

Will using XML Sitemaps improve my Search Ranking?
In most cases this can improve your rankings especially if you have a new website. By having the most current version of your site in Google’s index, this can speed up your ranking in the results pages. This is because if you make an update to a page for optimization purposes, Google’s index will have this page updated more quickly than without a XML sitemap. What this essentially means is that with more frequent spidering you can help influence what version of your site is in the index, and ultimately, increase your ranking.

How do you create the XML Sitemap?
You can create your XML sitemap manually or use widely avaialble automated tools. There are a number of available solutions for this. One of the simplest methods of creating XML sitemaps is through the use of Blackwoodproductions Dynamic XML Sitemap Creator (Spydermap). This is a free, easy to use tool that will help you create your XML sitemaps with ease. The Spydermap then re-updates your sitemap page for you automatically. The XML based Spydermap is a hands-freeservice for any serious webmaster.  There are also number of downloadable and online tools listed on Google’s site which cater to both beginners and seasoned professionals alike.

Submitting your XML Sitemap to Google is relatively straightforward. After the file has been created the first thing you want to do is upload the file to your server, we recommend at the root level. Log into the Sitemap console using your Google account. From here you can add a site to your account. Simply enter your top level domain where it says “Add Site”. This will add the domain to your account and allow you to then submit the XML sitemap.

So… the answer to today’s question: Does having a XML sitemap on your website affect your ranking? I say YES!  They can help you to achieve up to date indexing in Google, and can be of significant use in the ranking of many websites.

1. www.marketleap.com/publinkpop 

2. http://siteexplorer.search.yahoo.com 

3. www.linkhounds.com 

4. http://linkhounds.com/link-harvester/backlinks.php 

5. http://linktree.info 

6. http://soloseo.com/tools/linksearch.html 

7. http://addthis.com 

8. http://langreiter.com/exec/yahoo-vs-google.html 

9. http://buzzlogic.com 

10. http://touchgraph.com