SEO Game Plan | Search Engine Optimization

Search Engine Optimization, Social Media and Internet Marketing Strategies – get discovered online

Want More Traffic – Understand the Google Patent

May 29th, 2008 by admin

Google Patent

For many clients and business owners looking for ways to get traffic, they quite frankly don’t understand the rules of the “Google Game”. And that’s because there’s no rule book. A great way to find out what the rules are is to look at the actual patent that Google has filed. (Filing date: Dec 31, 2003)

The patent, entitled Information retrieval based on historical data is an interesting document, and well worth a read if you are interested in how Google determines ranking, and the many factors involved.

This document which was submitted in December of 2003, and is as close to the actual rule book for how Google determines page rankings as you can find. If you want to know the rules of how Google is determining who gets number one page rank, have a read. Here are some interesting points from the patent. We have added our own interpretation for a few of the more relevant items:

A method for scoring a document, comprising:

6. determining an amount by which the content of the document changes over time
READ: Google likes Fresh Content

8. scoring the document based, at least in part, on the frequency at which and the amount by which the content of the document changes over time.
READ: Google likes Continual Fresh Content

24. the appearance of one or more links relates to at least one of a date that a new link to the document appears, a rate at which the one or more links appear over time, and a number of the one or more links that appear during a time period, and the disappearance of one or more links relates to at least one of a date that an existing link to the document disappears, a rate at which the one or more links disappear over time, and a number of the one or more links that disappear during a time period.
READ: if you are Buying Links in an effort to gain inclusing into the Google index, and get links from sites with high PR value, when you stop paying for the links, Google can potentially be tracking this information.

40. the domain-related information is related to at least one of an expiration date of the domain, a domain name server record associated with the domain, and a name server associated with the domain.
READ: IF you buy your domain names for 1 year in an effort to test the market, Google might view your domain with less authority than a business that has invested for a domain for 10 years.

Read this patent. We believe reading this document will help you on your path to understand exactly how Google does what it does.

Category: Blog, SEO, Strategy | 102 Comments »

SEO Target Marketing

February 28th, 2008 by admin

SEO Target Marketing can be easily accomplished with a little bit of Keyword Research.

Try these simple steps to seo target marketing now.

  1. use the FREE keyword suggestion tool to research your particular niche
  2. once the results for the top 100 keyword searches come back, rather than focus on the obvious top keywords, scan down to the middle and look closer at the “Long Tail” keywords, the less obvious keywords.
  3. Now, take the road less traveled, and do a Google search for what we can call the “secondary words”
  4. Have a look at who gets top placement for these words.  If they are PR8 sites and have 30,000 backlinks, perhaps you should look for a less popular word.  You need the right balance between targeted keyword phrases and a term that is not completely dominated.
  5. One major mistake a lot of websites make is to go after the most obvious keywords; DON’T DO THAT!
  6. Look for keyword terms that bring back sites in the top position that you think you could do battle with.  Why enter into an arena with the champions, when there are thousands of targeted words that get traffic with less competition.
  7. Now that you have identified the right mix of keyword phrases, use them to create a page. Match your title tag, meta tag and theme of the page on this keyword research.  Create a quality page of content and provide uniqe information.
  8. If you have a blog, better yet; use the keyword you just identified as the blog post title
  9. Try it, and let us know when it works

Category: Keywords, SEO, Strategy | 111 Comments »

What is SEO?

May 23rd, 2007 by admin

SEO (Search Engine Optimization) is the active practice of optimizing a website in order to increase user traffic the site receives from search engines.

Category: Definition, SEO | 113 Comments »

Search Engine Optimization Firm

May 14th, 2007 by admin

Isn’t Google smart enough to find my site? 

Why do you need a Search Engine Optimization Firm
The answer is simple.  You need an SEO Game Plan.  Search engines have complex sets of rules and algorithms that help determine which sites are shown at the top of search results.  While Yahoo! , Google and MSN keep their formulas for determining search results a secret, how they crawl the web and choose what to display is  NOT a complete mystery.  

Read the rest of this entry »

Category: Optimization, SEO | 108 Comments »

SEO Best Practices

May 11th, 2007 by admin

 

Here is a quick look at just a few SEO Best practices. Read the rest of this entry »

Category: Traffic | 98 Comments »

SEO Game Plan

April 17th, 2007 by admin

Welcome to SEO Game Plan. Our mission is to provide the building blocks of an SEO Game Plan. Come visit our site. Learn about Search Engine Optimization, Keyword Research, Blogging as an SEO Strategy, and specific ideas about getting your site higher rankings in the search engines. Welcome.

Category: Traffic | No Comments »