SEO Game Plan | Search Engine Optimization

Search Engine Optimization with SEO Game Plan’s Press Release Distribution Service. 

The idea behind SEO Game Plan is that companies need an easy-to-follow strategy that guides them along the path of Search Engine Optimization (SEO).  SEO is a process that involves multiple approaches.  Just as a table needs multiple legs to provide a stable foundation, SEO requires a multi-disciplined approach.   

Optimized Press Release Distribution Service as part of your SEO Game Plan.
It has been said that “links are the currency of the web” Gaining inbound links to your site is key to achieving higher page rank.  Recently, Google now place more importance on the quality or relevancy of inbound links.  Sites that are not relevant to your topic have no real business linking to you.  In the old days, you could buy an automated program to generate 500 links to your site.  The current search wisdom indicates we should place less relevance on links from “Link Farms” and place more importance on the credibility and theme of the sites that link to you.  It makes good sense. 

Links from on-topic, credible sources have inherent value.  Which would you prefer linked to your site: CNN News, or Harry’s Link Farm?  Based on the importance of who links into your site, SEO Game Plan advocates the issuing of Optimized Press Releases.  While many companies issue traditional press releases, our strategy involves increasing your Search Engine Visibility by getting your message in front of millions of viewers, while simultaneously creating quality inbound links to your website.  SEO Game Plan works closely with clients to craft an effective keyword optimized Press Release.  Our Press Release Distribution Service presents content in ways that create greater clarity for machines. Machines (like Google’s army of indexing crawlers) are looking for reasons to recommend your content in news search results. SEO Game Plan will optimize your content for maximum discoverability. Bi-monthly Press Releases will be distributed to over 100,000 media contacts, including: USA Today, NBC News, Fox, and thousands more. Different from traditional search, News Engines including Yahoo! News, Google News, Alta Vista News and MSN News give prime placement for Press Releases. Press Releases can include Images and Multimedia File Attachments.   This strategy sends your marketing message out for distribution on thousands of authority sites, which in turn creates quality inbound links from authority sites.  Some other key benefits of the SEO Optimized Press Release Distribution Service include:

1. Reach: Reaches millions of Internet users directly
2. SEO Benefits:  Generate quality inbound links to your website from authority sites
3. Exposure: Raises search engine visibility – Press Releases are picked up and used on multiple sites
4. Speed: Press Releases can often drive traffic to your site in just one day
5. Credibility: Establish your site as an authority in your niche

Press Releases are categorized as News.  With approximately 75 percent of adults and teens are reading their news online, Optimized Press Releases are one of the best ways Increase traffic to your website, and is an integral part of a successful Internet marketing strategy.

Contact Us today to get started or for more information about our Press Release Distribution Service.

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

Below are a Couple of methods to implement URL Redirection

IIS Redirect

• In internet services manager, right click on the file or folder you wish to redirect
• Select the radio titled “a redirection to a URL”.
• Enter the redirection page
• Check “The exact url entered above” and the “A permanent redirection for this resource”
• Click on ‘Apply’

ColdFusion Redirect

<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.new-url.com”>

PHP Redirect

<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?>

ASP Redirect

<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.new-url.com/”);
%>

ASP .NET Redirect

<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.new-url.com”);
}
</script>

JSP (Java) Redirect

<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.new-url.com/” );
response.setHeader( “Connection”, “close” );
%>

CGI PERL Redirect

$q = new CGI;
print $q->redirect(“http://www.new-url.com/”);

Ruby on Rails Redirect

def old_action
headers[“Status”] = “301 Moved Permanently”
redirect_to “http://www.new-url.com/”
end

Redirect Old domain to New domain (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

Please REPLACE www.newdomain.com in the above code with your actual domain name.

In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

Redirect to www (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

How to Redirect HTML

Please refer to section titled ‘How to Redirect with htaccess’, if your site is hosted on a Linux Server and ‘IIS Redirect’, if your site is hosted on a Windows Server.

SEO (Search Engine Optimization) is the active practice of optimizing a website in order to increase user traffic the site receives from search engines.

Here is a collection of some of our favorite SEO tools. Read the rest of this entry »

Understanding What Your Competition Is Doing Online

Do you search for your company online at Google and Yahoo! and wonder why you’re not there. Then, you notice that it’s your competitors who have that coveted top 10 ranking. How did they get there? How can you get top ranking positions for your keywords? Let SEO Game Plan provide some clarity. Read the rest of this entry »

Isn’t Google smart enough to find my site? 

Why do you need a Search Engine Optimization Firm? 
The answer is simple.  You need an SEO Game Plan.  Search engines have complex sets of rules and algorithms that help determine which sites are shown at the top of search results.  While Yahoo! , Google and MSN keep their formulas for determining search results a secret, how they crawl the web and choose what to display is  NOT a complete mystery.  

Read the rest of this entry »

Competitive Analysis reveals important information about who is on top of the search results, and why. Read the rest of this entry »

Here is a quick look at just a few SEO Best practices. Read the rest of this entry »